Etsy is a global marketplace with more than 1.73 million active sellers, selling over 40 million vintage and handmade items. These include everything from crafts to clothing. Etsy is a great place to find something for everyone. It’s good because with 27 million regular buyers, Etsy has a huge audience.
Etsy may be a homey site, but entrepreneurs must still maintain a professional image. Etsy is a peer-to-peer powerhouse for e-commerce. Many shops can thrive on it, provided they offer a product which fills in a niche within the rapidly growing Etsy marketplace and know how to market it.
Create a money-making product
Many independent craftspeople make the mistake of thinking that because they are able to create something cool by hand that they will be able sell it on Etsy. This is not always the case. Not all products on Etsy have the same ability to bring in profits. The site offers suggestions for a data-component=”link” data-ordinal=”1″ data source=”inlineLink” and data type=”externalLink”. You can start your product line with a few items that you love and have created. But success won’t come until you research the market and the competition on Etsy. This site provides suggestions for creating a successful product line as well as tips on pricing.
Take Captivating Photos of Products
It’s a cliché, but it is true that a picture speaks a thousand. Your product photos should be accurate, representative and interesting. They must show potential customers what they will receive when they make a purchase. Your smartphone can take excellent product photos.
Write a detailed product description
After you’ve finished your photos and designs, create a compelling product description that will captivate potential customers. Personalize your product and tell the story of how it was made, the experience you had, and the benefits you expect it to bring the customer. Use keyword tags to help people find your product when they search Etsy, or the internet in general.
Brand Your Shop
Setting yourself apart from your competition is a key part of success on Etsy. Create a unique and strong brand that will carry through to all aspects of your business, from your packaging to your products. Begin by deciding on the name of your shop . Customize your shop by adding a banner and logo that supports your brand. Make sure your images are all sized correctly by using the Etsy Image Size Cheat Sheet.
Connect with your customers
Your Etsy business is a reflection of the buyers who support it. Make them feel appreciated so they will continue to buy from you. Your customers will trust you more if they know your story and your background. Ask your customers to give you feedback on your store and products. Consider how your customers will feel about your store and the packaging and presentation. Also, consider whether your customers are likely to return for more purchases.
Promoting Your Business Through SEO, Social Media and Word of Mouth
It doesn’t cost much to promote an Etsy shop. You can drive more traffic to your store and increase sales with a bit of marketing. Use SEO techniques to get your shop to the top of Etsy or Google searches. Add some social media marketing using the captivating product images you created to create interest in your products. As you build a loyal customer base and continue to connect with them, they’ll be more likely to tell their friends and family about the experience. This will create word-of mouth buzz for your store.
Use Shop Announcements
Shop announcements are located at the top right of your page. Use this area to announce special offers, sales, items that are low in stock, and much more. It’s the perfect place to link to new or featured products or your About page. You can also use SEO techniques to help search engines discover your shop.
Do not put all your eggs in one Etsy basket
You don’t have to build a standalone website just because you run an Etsy store. You have complete control over your site, allowing you to scale it as you grow in sales and customer base. Your website can serve as a hub for information linking to your Etsy Store, which will generate search traffic, and create another way of funneling visitors to your Etsy Shop to make a sale.
Etsy Resources
Etsy is a great place to start. This site offers a lot of support to new sellers. It has a wide range of resources, including apps, guides and a Facebook group, that will help you get started, answer questions, and market your products.
